About
I help founders test their thinking, challenge assumptions and work out what needs attention before they commit more time and money, so they can build their business on a better foundation.
Why Launchpad
The early decisions shape everything that follows
I co-founded, built and later sold a marketing communications agency, and over the years I saw how much easier it is to make strong branding, marketing and growth decisions when the thinking underneath the business is clear.
I became increasingly interested in the questions that come earlier. Who is this really for? Is the problem worth solving? Does the offer stack up? Is the pricing viable? What needs to be tested before significant time and money are committed?
After we sold the business in 2025, I had the opportunity to think carefully about what I wanted to do next. I chose to focus on this early stage because it's where good questions, useful research and an independent commercial perspective can make a real difference.
That is why I built Launchpad Strategy: to help founders uncover gaps early, pressure-test their thinking and move forward with greater clarity about what to do next.
EXPERIENCE
Commercial experience, applied to the decisions that matter
You get a commercial perspective shaped by strategy, marketing, sales, business development, client advisory and business ownership. I look at the whole idea, not just the part you are most excited about, so the advice stays grounded in what is likely to work in the real world.
MY APPROACH
Honest, practical, on your side
My role is not to tell you what you want to hear. It is to help you understand what the evidence suggests, where the assumptions sit and what deserves more scrutiny. If the audience, offer, pricing or model needs work, I will say so and help you work out what to do next.
30+ years' experience
Marketing and sales, business development, strategic communication, client advisory and business ownership.
Industry knowledge
Across mining and resources, heavy industry, property, professional services, technology, education and not-for-profit.
Founder experience
15 years co-founding, building and selling a specialist marketing communications agency.
National delivery
Working remotely with founders and early-stage businesses across Australia.
