FREE FOUNDER CHECKLIST
10 questions every founder should answer before they invest
A practical checklist to help you see where your business thinking is strong, where you’re relying on assumptions and what needs more evidence before you invest further.

what's inside
10 questions to help you see what stacks up
Work through the questions in order, score your answers and identify where your thinking is clear, where you’re relying on assumptions and what needs more attention before you move forward.
Define your audience and the problem they need solved.
Look for evidence of demand and current alternatives.
Clarify your difference and the offer you’re actually selling.
Test how the business makes money and what it costs to run.
Identify your path to customers, key risks and first tests.
FREE 10-QUESTION CHECKLIST
Put your idea to the test
Download the free checklist, work through the 10 questions and get clearer on what’s strong, what needs more evidence and where to focus next.